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HIGHER EDUCATION
 

  • Migrated over 20 UC Riverside websites into Drupal platform, and established a web maintenance process to comply with accessibility standards

  • Migrated over 100 Undergraduate Admissions email communications into Slate CRM, and developed best practices, process and procedures, and templates

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Tutorials
 

  • Successfully launched UC Riverside's COVID-19 Student Training Module within a two-month production window

  • Skillfully revamped UC Riverside’s FERPA tutorial to be more engaging and future-proof — coordinating a 7-person team of voice-over talent, designers and writers

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MARKETING & BRANDING
 

  • Maintained consistent year-over-year email open rates for UC Riverside's Undergraduate Admissions' Apply

  • Produced more than 100 projects with social media graphics, giveaways, emails, websites and print materials

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ART DIRECTION
 

  • Created visual identity for year-long virtual expo 

  • Creative Director for award-winning tabloid magazine

  • Successfully rebranded and redesigned a weekly publication 

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EDITORIAL DESIGN
 

  • Continually met daily, weekly, and monthly deadlines to produce 52 magazines a year for 10 years 

  • Developed strong relationships with editors, photographers, designers, reporters and illustrators

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